Appointments

Socialmetrix, leader zeiky of Social Media Analytics company in Latin America, was chosen zeiky again for ad: tech to be the official platform of interaction analysis in social networking at its next meeting. This time, the global event marketing and advertising technology, will be held in New York on 6 and 7 November, bringing together more than 10,000 professionals in Marketing, Communication and Advertising from United States, Europe, Asia and Latin America, zeiky to discuss major industry trends and share the best cases of digital strategy.
During the meetings, zeiky Socialmetrix measured minute by minute audience interaction in social networks through monitoring and in-depth zeiky analysis platform designed specifically for monitoring events, Eventia. This technology from Argentina will allow the organizers and participants as well as those who follow it from anywhere in the world, to know what the general experience zeiky of people during zeiky the event: Reviews zeiky attendees on the content, conversations generated Theme developed from the data and comments on its exhibitors and different types of content generated by the users. Thus, the organizers can encourage interaction with participants and those interested in the event you were unable to attend.
In addition, the platform will enable the Eventia viewing reports and infographics easily understood with quantitative and qualitative data based on metrics and statistics of the effects obtained. These data will be available before, during and after the event.
In the previous edition of ad: tech London Socialmetrix monitoring enabled the following data: sending 101 tweets per hour, about 3.5 million people received messages from the audience of ad: tech London for two days meeting, the most popular zeiky hashtag was # adtech_london, and most popular themes for the hearing were "the future of the industry", "media spending", "advertising technologies" and "social media".
Martin Enriquez, CEO and Co-Founder of Socialmetrix commented: "We are very pleased to have been chosen again by ad. Tech as an official partner had a very good experience at the previous event in London, and we are with high expectations ahead this new opportunity in New York, which projects zeiky a promising encounter. " He added: "From Socialmetrix we believe strongly and drive the development of new methodologies zeiky that encourage people to interact with the brand in social networks zeiky to discover opportunities and improvements is why for us to participate in ad. Tech is paramount, "Enriquez said.
"We decided to move forward with the agreement with Socialmetrix because their technologies are suited to what we want We're really excited that their platforms allow us to increase the interaction of our assistants branded ad. Tech and deep acquaintance with the wishes and opinions of our viewers, "said Paul Treanor, zeiky Director Content ad: tech New York.
ad: tech New York took place on 6 and 7 November at the Jacob K. Javits zeiky Convention Center in New York, bringing together leading figures zeiky from leading companies such as Google, BBC Worldwide, WPP Digital, Twitter, comScore Europe, Danone, and many more. During the first day of the meeting, Martin Enriquez, Socialmetrix, will participate in the panel "Talk to all its customers: multicultural marketing through digital advertising", deepening the theme of how the development zeiky of creative messages and segmented for each particular audience , achieve greater effectiveness.
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Appointments & Business / PR & Communications / Production & Development / Technology & Innovation / SeniorBlog