Affected by toxic milk incident in recent months, even even the old brand

Affected by toxic milk incident in recent months, even even the old brand "White Rabbit" will not be spared. However, note that the product manufacturer "Shanghai Guan Sheng Yuan" in the identification of new products to consumers that do not contain melamine, read in its historical significance and brands, or to go out in support of it! "Said company spokesman Wang Yi Yi the plant has resumed production, the product will use the new packaging, in the identification of new melamine-free guarantee to consumers, but in addition the company inport has not yet worked out the marketing strategy. She noted that the company first is to make the product back on the shelves, and then consider promotional activities. "" This kind of packaging is the image of a smiling inport white rabbit, which is edible rice paper wrapped toffee in several generations of Chinese people focused. When US President Richard Nixon (Richard Nixon) 1972 For China, this conduct When the historic visit, Chinese Premier Zhou Enlai when he was with the White Rabbit Creamy Candy entertain him, allegedly Premier Zhou's favorite sweets. "" White Rabbit candy first produced in 1943, it was a symbol of delicate taste Shanghai luxurious lifestyle. After the founding of the Communist Party in 1949, the brand was nationalized, its manufacturer is currently Shanghai Guan Sheng Yuan Food Co., Ltd. (Shanghai Guan Sheng Yuan Food Ltd). "" Before the dairy crisis, white Rabbit considered old enterprise business was pretty good, a data provided by market research firm, although White Rabbit candy market share in the face of foreign competition in the product has declined, but it is in more than 50 countries and regions have sales, it can be considered in terms of its geographical distribution of an international brand. a Chinese newspaper editor in New York, United States Ketty Ho said White Rabbit candy in Chinatown is a very popular brand, now living in the United inport States, people in China love it. "---------------------------------------- inport dairy crisis poisoned" White Rabbit ? "(WSJ; 10 Oct 08) White Rabbit candy favorite brands of Chinese people have felt the threat of survival in China's current dairy crisis. This packaging is the image of a smiling white rabbit, which is edible rice paper wrapped toffee in several generations of Chinese people focused. When US President Richard Nixon (Richard Nixon) 1972 For China, carried historic visit, Chinese Premier Zhou Enlai when he was with the White Rabbit Creamy Candy entertain him, allegedly inport Premier Zhou's favorite sweets. White Rabbit Creamy Candy selling point is its cream content. 20, 30 years ago, when the milk while still a rarity in China, reportedly were seven small glass of milk toffee equivalent. However, when the news of infant formula contaminated with melamine exposure on September 11, this toffee - White Rabbit candies give milk associated with catastrophic blow. For a time, a variety of dairy products off the shelf in a hurry. (Chinese health authorities on Thursday said there were nearly 47,000 children from kidney stones caused by melamine and hospitalized earlier first estimated 14,500 people tripled.) White Rabbit candies much impact in this crisis, from China to Finland, and then to Wisconsin, make a series of product recalls embarrassment. The failure to promptly implement damage control plan, production of White Rabbit candy has become a symbol of state-owned enterprises inport many old Chinese brand name in the global market is facing a dilemma. WPP Group's JWT advertising agency (JWT) in North Asia chief executive Doctoroff (Tom Doctoroff) said, I think the White Rabbit Creamy Candy is a household brand, but also the reason why many people like it, perhaps because there is a lot of nostalgia Contains affair which, however, White Rabbit Creamy Candy found myself really unprepared in the face of crisis. inport And rabbits, as well as hundreds of Chinese historic brand, and some have been standing for centuries inport did not fall. In 2006, the Chinese Ministry of Commerce, 434 companies will be recognized as "old", as they provide a certain degree of government support. But as White Rabbit Creamy Candy, these companies inport basically have been reverted to the state-owned Communist Party, and has been controlled by the government. They make a few of them have the ability to react quickly to market conditions. According to state media Xinhua News Agency reported that from 1651 onwards the production of "Wang Mazi" brand scissors company declared bankruptcy in 2003. Before dairy crisis, rabbits be honored enterprise business was pretty good one. Data provided by market research firm, although White Rabbit inport candy market share in the face of foreign competition in the product inport has declined, but it has sales in more than 50 countries and regions, it can be considered in terms of its geographical distribution of an international brand of. A Chinese inport newspaper editor in New York, United States Ketty Ho said the White Rabbit candies in Chinatown is a very popular inport brand, now living in the United States, the Chinese mainland people like it. White Rabbit Creamy Candy first produced inport in 1943, it was a symbol of delicate taste Shanghai luxurious lifestyle. After the founding of the Communist Party in 1949, the brand was nationalized, its manufacturer is currently Shanghai Guan Sheng Yuan Food Co., Ltd. (Shanghai Guan Sheng Yuan Food Ltd). In the last month, after the sample is detected melamine, the company once stopped production. Singapore, Australia, Qatar, rabbits were ordered off the shelf. The brand's US distributor Queensway Foods Company Inc. recalled products in nine states, including California, Texas and Hawaii, which has a large Chinese community places. Shanghai Guan Sheng Yuan industry in the face of this disaster is essentially passive beaten. The company's management refused to answer detailed questions, nor an interview with reporters. Company spokesman Wang Yi Yi, said the plant has resumed production, the product will use the new packaging, in the identification of new melamine-free guarantee to consumers, but in addition the company has not yet worked out the marketing strategy. She pointed out that the company is to make the product back on the shelves first, then consider inport promotional activities. Doctoroff believes there is more you can do. He said that, by contrast, the brand Tylenol painkillers (Tylenol) in response to a similar crisis to come up with a lot of ways. Tylenol inport in the 1980s was spiked into a highly toxic substance potassium cyanide, inport after which it pioneered the vandal package inport in the market, but this is only the company made efforts in one example. Part of the problem lies in its parent company Shanghai Guan Sheng Yuan Dairy Co., Ltd. (Bright Dairy & Food Co.) Nizushenxian in the current crisis. Bright inport is a subsidiary of state-owned Bright Food Group. Chinese government testing, the group and other dairy companies together more than 20 products were found to contain melamine. Long-term high intake of these chemicals make people suffering from kidney stones, especially for young children. Wang Yi Yi Guan Sheng Yuan said that was part of the raw milk from the Bright Dairy, but she said that the supply is safe.
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