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DENON will be distributed by the Clear, with German brand LOEWE, using audio shops and markets in Israel, in order to maintain product positioning and provide quality service to the target audience. CLEAR belongs to the TR Electro Stereo, owned by businessman Yossi Ben-Yehoshua, which markets the brand PIONEER Israel and other brands over 25 years. DENON specializes in audio range of products like Receivers - home theater and stereo, amplifiers, CD players, turntables, headphones, audio systems designed and more. Age laser, CEO of Clear and TR, said "I am pleased and proud of the inclusion of the brand Danon to our product portfolio. Dannon is the world's leading brand and we will invest in and promote the brand to its market share in Israel will be the same and even greater its worldwide market share. With the acquisition of the TR and Claire becomes the largest group in the audio Israel, a situation that will allow us to provide a wide range of products and solutions and exploiting economies of scale to provide service and better prices to our customers. "The deal between the companies is estimated at 5 million, which include the distribution rights, stock company's marketing and brand reputation in Israel.
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