Renault acquired the Romanian government dacha in 1999 to launch a brand

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Global marketing director of Dacha: Just recently we heard automatic premium distributors boxes requirement by: Joel Schwartz A January 28, 2015 0 Comment leasing, street Locksmith, Locksmith Street> with importers, News, news from Israel, premium distributors world news, world news> in the automotive industry, Generally, the SUV, the SUV> News
Dacha's past experience in Israel was a complete failure, and left a bad taste in the Israeli consumer. This time guarantee dacha, premium distributors a completely different story. Francois Marriott, director of global sales and marketing of the dacha optimistic.
Renault acquired the Romanian government dacha in 1999 to launch a brand 'low-cost' European. The first modern car (Logan) premium distributors was introduced in 2004, based on the previous premium distributors platform of Renault Clio. During premium distributors the expanded supply of models and currently has five main models, Sandro raved in bed, Logan, Duster, Lodge and stabs when all based on the B0 platform of the Renault-Nissan concern, among others, used Nissan Jock and past the Tida and Nott (previous) . As part of the strategy of the dacha, and in order to keep the price low, all models of complex producer countries where "hour" is relatively cheap: premium distributors Sander Duster premium distributors in Romania, and Hodge and stabs Marco.
"The strategy of the Renault-Nissan group to market the dacha is an independent brand in every market where Renault brand is strong enough." Marriott said. "We do not want to cannibalize sales with Renault, and where possible also changed our strategy."
So that means that in the past you did not think a brand Renault Israel strong enough? "Israel is very Renault brand senior (over 80 years Y.SH.), very strong, and getting stronger every year." Says Marriott. Renault in the last two years sales chart top ten, and it more than doubled the rate of private customers.
More Marriott says: "collapsed a long time trying to market their dacha in Israel models separate brand. According to the surveys we conducted only about 1.5% of the customers who buy a new car of Renault, would prefer premium distributors to purchase a model of dacha on the model of Renault. This is a very small percentage that shows the strength of the Renault. In addition premium distributors to various target audiences, turning to the private dacha. About 90% of sales of the brand in the world are the private market, so when working with fleet buyers masses, price competition remains hard and with Renault makes direct premium distributors and indirect. "
What role dacha in the world? Dacha brand Renault incarnation with a relatively new, stronger, and only in recent years started to find his place in the automotive world. Since we launched the first car in 2004 sold more than 3 million cars and in 2014 we finished with an increase of 19% and with great successes in Spain, France and even Germany. In France, for example dacha quarter is the most sold brand and private customers in Germany ninth. Last year we produced 1.1 million cars when half of them under the symbols of Renault and Nissan. Dacha Duster fact is not only the most sold car of the dacha, is also the most sold car of Renault. We are very evenly matched the pace of our progress, but in 2013 we went to Denmark and -2014 We went from Malet. Israel we enter this year when the 44th country to us, but perhaps more importantly, it is the first country outside Europe it will sell a separate brand dacha models and Renault models. "
So why do we not see all models dacha in Israel? "Israel's desire to market each model has a demand. Sander, for example, about 66% of sales are version-Stfwi. Once customers have found the Schedule great not possible to buy a higher car-like SUV, they began to abandon the standard version in favor of Stfwi a more tough look. That's why we launched the car in Israel only in this version. So in our opinion we also create premium distributors an advantage over competitors. "
Where do you think there Ld'atzih advantage? "Our premium distributors strategy is to simply return, and price. For example, highly functional cars. You have everything, but without unnecessary gimmicks car bikers. Consideration is also high in part because our cars offer greater internal space at a lower cost. We are able to maintain a low price to the consumer because of the use of existing network infrastructure, and familiar elements of Renault and Nissan. These proven technology and components 3-4 years whose advantage besides reducing costs, is the prevention of childhood diseases of new models. There is one place where we use the most advanced technology and that with regard to engines. Dacha models get the newest offerings Renault-Nissan group including advanced turbo engines to meet the most stringent pollution regulations such as Euro 6 latest. They increase slightly the car but the fuel savings in relation to less advanced engines, reduces customer costs and makes maintenance more affordable. "
Renault and Nissan have shelves full of vending boxes. Why do not you use them? Only the most recent exhibition in Paris in October 2014, the first time we heard from customers demand automatic version. Car exhibitions, as well as other events that we initiate, we have been attempting to connect to customers and obtain feedback on the cars and desires. After the show we decided to test the automatic transmission's pure dacha models, but required more development so that it will not happen soon. Not all space requirements applicable. We have heard that some of its customers for more powerful engines desire, but the meaning of this is the use of straps, Central