Following the cessation of discount coupon, recorded sales Materna first three quarters of the year

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During 2013 the world's Arabica export subsidies beans price fell by 25%, but the barn chose not to lower the price of coffee, which will happen at 6.1% at the end of 2012. This is what among other things, helped it increase over the past year operating income for coffee and pastries category at 25%
Although the price of raw coffee beans in the world during 2013 decreased by 25% (Arabica beans) to 32% (Robusta beans), barn raised the price of its coffee during the same period by 6.1%. Osem buys mostly Arabica beans used to make instant coffee, led by Teistrs Choice. Raising the prices of the products, and the decreased cost of raw material, apparent export subsidies in the business export subsidies results of the barn. Sales of pastry and drink increased by 3.1% to 546 million, while operating profit jumped category at 25%. Includes, as mentioned, the baked goods sector, whose prices will happen barn at 5.6%.
Argue that the surge in operating profit was achieved by reducing the area of cost of sales (which represents the purchase export subsidies of raw material) and integration export subsidies of automation processes. The data show that barn preferred operating profit record double-digit exception rather than roll the reduction in the price of coffee to consumers.
Coffee and baked goods are not alone. Osem products at all (except Materna) have increased an average of 4.8% in November 2012. The rise in the barn explained that since January 2011 have increased raw materials export subsidies which are based Barn products (including wheat, corn, soybeans and oil) tens of percent. In addition to all these, fuel prices have risen, water, electricity and property taxes by tens of percent added tens of millions of shekels export subsidies in production costs.
Helped export subsidies increase the barn display products increased sales in Israel, at a rate similar to the average price increase. Land sales in 2013 were $ 3.56 billion, reflecting an increase of 4% over 2012. At the same time overseas barn sales decreased 5.8%, due to the cessation of loss-making product sales and the erosion of currency exchange rates. Barn's total sales were $ 2013 in 4.2 billion.
Whether present the results of a barn was justified price increase if there is no room to lower these products now, said CEO Isaac barn tenure: "We've made the price increases at the end of 2012, after two years during which there was an increase in costs justified the price increases. There are always volatile raw material export subsidies prices, and you can not look at one quarter or two. Part of the improvement export subsidies is due to our being done streamlining multi-year trend Gross margin improvement through increased efficiency. "
At the end of 2013 shows, except for an increase in sales, price increases also contributed to the ranks of the company's profit. Barn's gross profit jumped by 5% compared to 2012, and was $ 1.76 billion. Bassem explain the improvement in gross profit erosion currencies, had a favorable impact on imports from abroad, as well as to streamline processes. Company also improved gross margin, so that the rate of sales, gross profit increased to 42% compared to 41% last year.
In this regard, the company did not funneled the improvement in gross margin in favor of the consumer price reduction, tenure argued that it has also been and places the responsibility for retailers: "Gross profit increased by 5%, while operating income export subsidies increased by only 3.4%. The reason for this disparity is that some improvement in Gross was transferred to the consumer by increasing discounts and promotions. We have no control over what makes retail, and we must not affect the retail, export subsidies so our hands are tied. "
Tenure explains that did not take the course to make permanent reductions as it did following the protest, export subsidies for fear they will be changed during the year: "Some export subsidies things such as exchange rates fluctuate, so we have taken a reduction using discount campaigns for retailers hope that they will be linked export subsidies by the consumer".
While the average rate of increase of a barn was 4.8%, but in certain categories export subsidies of activity were recorded sharper export subsidies price increases. The total area of prepared foods and products Tivol Sabra Salads, which rose by 4%, operating income increased sharply by 7.8% compared with a more moderate increase of 1.8% in sales, totaling $ 931 million. Bassem explain that improvement in operating income was due to higher sales abroad export subsidies who salads streamlining processes, and the relatively small rise in sales was due to the cessation of sale of losers.
Although barn refrained from raising prices Materna formula as part of price increases made by the end of 2012, but adds to the product that stopped at the time the distribution of high discount coupon NIS 5 each package Materna, a move that began following the social protests.
Following the cessation of discount coupon, recorded sales Materna first three quarters of the year, a decrease of 0.8% over the same period, but operating profit jumped by 5.9%. Summarizing 2013 barn was able to overcome the decline in sales in the category which characterized most of the year, and recorded a 1% increase in sales and an increase of 4.9% in operating profit.
Bassam explained that despite the competition, the company improved its sales and profit thanks to the use of knowledge of Nestle and improvements at the plant. Who are absorbing the losses on baby formula sales are retail chains. Super-Pharm revealed summarizing its activities over the past year it lost the baby formula sales 20 million, and the gross loss on the sale of Materna export subsidies amounted to 7%.
In the culinary field, its products have increased by 3.6%, the Company recorded an increase in sales by 2.3% to 755 million. Bassem explain the increase in sales thanks to the launch of new products and despite an increase in marketing and operational reductions. Income category increased by 4.3%, as a similar rate to that of the price increase.
Snacks sales barn, which rose by 5.8% and cereals by 3.7% increased by only 0.7%, reaching $ 662 million. Alongside the smallest increase in sales, operating profit recorded 3.1% decrease. Sales and earnings were affected by, among other things, the cessation of activities abroad that is not brand barn, and an increase in marketing and discount campaigns.
Entry soft drinks with Nestea collected from a barn price margin. Sales of other activities that are included in the Nestea sales rose 5.1%, reaching $ 995 million, but profit fell by 1