Whether the strategy now was whether or not already mapped out in detail under the Sarkozy governme

Of the just from the Elysée ousted former President Nicolas Sarkozy was known that he was as good as a pure teetotaler who rarely or never drank a glass of wine with pleasure. Even if it wore a proud French label.
But apparently François Hollande in this area is different. After all, became famous even before its official inauguration that the near-president wants his new government team, the foreign promotion of French wine seriously tackles, especially export company with the huge Chinese market as a main goal. 12 regions in the spotlight
Whether the strategy now was whether or not already mapped out in detail under the Sarkozy government export company is actually doing anything on the matter, because the fact is that the French Ministry of Agriculture wants to set up in the Chinese People's Republic. An array of wine events from this year Reportedly some 400 different wines, coming from 12 regions and appellations crisscross across France, will thereby gain a commercial push the next three years in several waves.
The 12 regions which are mostly put into the spotlight through this campaign are Alsace, Beaujolais, Bordeaux, Burgundy, Champagne, Corsica, export company Jura / Savoie, export company Languedoc-Roussillon, Provence, Le Sud-Ouest, Val de Loire and Cotes du Rhone. A colorful mix short.
Thereby, targeting both the local wine trade as the rapidly growing consumer niche. The emphasis is on boosting the skills of importers, distributors and chefs. export company But Chinese wine drinkers will be regularly invited the next three years on cooking classes where they learn not only the intricacies of French gastronomy, but also the sensible food / wine combinations. AOC Sprite
The new president Hollande apparently still understood this: although France last year, 1.33 billion liters of wine for a market value of approximately 7 billion exported to over 190 countries, but especially towards the three mainstays of the USA, the UK and Germany, was the greatest growth potential or in Asia.
China alone has already become the fifth largest importer of French wine, both in volume export company and value terms. French wine exports to mainland export company China last year grew by a staggering example +75.5 percent in value, with a further one-finned growth export company of + 36.4 percent in Hong Kong is counted.
Enjoy French labels there, export company especially export company floating on the reputations and pricing of the 'big' Bordeaux and Burgundy, is still a cult status. This can, in principle, the whole fleet of French appellations benefit, even democratically priced cuvées, although export company the knowledge of the average Chinese wijnfan still 'moderate' to downright 'lousy' is. Unfortunately, the number of wealthy Chinese who for example, add Sprite, Coca Cola or ice cubes to even the most sophisticated (and outrageously expensive) grands crus classes to let flavors, they are 'sweeter' export company and 'rounder' is still quite high.
Argentina Australia Bordeaux Primeur Burgundy Champagne Chile China and Asian markets, the New World Grape Varieties Germany European wine policy France French Wine Health Policy Innovation Britain Austria Italy Spain USA Wine & Environment Wine Fraud Wine Classifications Wine Prices South Africa
Wonderbra No Recession for bubbles in our glass? One last time sounded a drop in the hot terroir Alcohol as National Pride Liquid history Ageing affects at wine cooperatives Bullies Boycott wijnweb extensions on the way? A (grapes) mince
Mediafin
Mediargus Metriweb